Every nonprofit experiences lapsed donors and they tend to be overlooked. However, these are the individuals that you should be engaging with because they have already shown an interest in your organization, and ultimately, it costs more to acquire a new donor than to retain an existing one.
The primary goal of this guide is to help you create a re-engagement campaign for your lapsed donors. Make your lapsed donors feel special by adding a personal touch to your forms of communication and you will be one step closer to having them re-engage with your cause. Download and get started today!