How to Find and Keep Major Donors: A Major Gift Masterclass

 

Major gifts from individual donors can be the lifeblood of many organizations. Major gift fundraising is the lowest-cost and highest-yielding work in fundraising. But it's very easy to fail, fall short, or even harm your donor relationships if you aren’t skilled at making that ask.

In this masterclass, you’ll learn how to:

• Identify major donor prospects
• Segment your database for insights
• Use wealth screening effectively
• Communicate with confidence
• Avoid common major gift mistakes
• Learn psychological tips to maximize your "yesses" and gift size

Discover practical, actionable strategies you can apply immediately to build a sustainable major gifts program.