The Next Generation of Giving: Fundraising from Boomers to Gen Z

Wednesday, November 18th, 2026, 1:30pm ET

Boomers and Gen X give most of the dollars today. Millennials are in their peak earning years, and an estimated $84 trillion will pass to Millennials and Gen Z over the next three decades. Many of tomorrow’s major donors are making their first gifts right now.

The organizations that do well over the next decade will be the ones that build those relationships early, before they need them.

What you’ll learn

• What motivates each generation. The Legacy Giver (Boomers), the Results-Driven Giver (Gen X), the Purpose-Led Giver (Millennials) and the Change-Seeker (Gen Z).
• How to ask each one. The right message, channel and timing for each generation, without wearing donors out.
• How to turn data into donor insight. Segment your list by what actually predicts giving, not just name and gift history.
• Stewardship that keeps donors. Why “thank faster than you ask” builds relationships that last for decades.
• How peer-to-peer fundraising turns donors into advocates. One team fundraising program grew from $25,000 to $80,000 in three years by making each team captain an ambassador.
• A 30-day plan. Find your donor age gaps and build one new way in for younger supporters.

Register even if you can't make the live session to ensure you receive a recording.