Don't Change Anything, but Change Everything:
Fundraising in a New Generational Landscape
While Matures and Baby Boomers are still the major generational donors to most nonprofit organizations, the industry is buzzing about the youngest generations of donors: Millennials and Gen Z.
While the generational differences between Boomers and Millennials are vast, gaining and retaining new donors is not as difficult as many people may think.
Join us as we outline which aspects of fundraising will stay the same and which aspects your organization needs to rethink. In this webinar, we will discuss:
Donor personas for Matures, Baby Boomers, Gen Xers, Millennials, and Gen Z; why targeting younger donors is critical to the survival of your nonprofit; and strategies for targeting Millennials and Gen Z that includes segmentation, messaging, communication channels, and social platforms.
Presented by:
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David Gonzalez, Chief Data Officer at Jigsaw Analytics Group |
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Kelly Yaker, Director of Digital Marketing at Arreva |