Don't Change Anything, but Change Everything:
Fundraising in a New Generational Landscape
Donor personas for Matures, Baby Boomers, Gen Xers, Millennials, and Gen Z; why targeting younger donors is critical to the survival of your nonprofit; and strategies for targeting Millennials and Gen Z that includes segmentation, messaging, communication channels, and social platforms.
David Gonzalez, Chief Data Officer at Jigsaw Analytics Group
Kelly Yaker, Director of Digital Marketing at Arreva