Join Matt Hugg, CEO at ThinkNP, and Ryan Finkelstein, VP of Marketing at Arreva, as they go over the finer points of donor segmentation so you can ensure that you’re reaching out to the best donors at the right time using the Recency, Frequency, Monetary Value (RFM) Model. During this webinar, they covered the following:
• The primary purposes of segmentation
• Ranking on recency
• Ranking on frequency
• Ranking on monetary value
• Calculating the final scores and developing donor profiles
Presented By:
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Matt Hugg, President at ThinkNP |
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Ryan Finkelstein |
About Matt Hugg
Matt Hugg is a marketing coach, nonprofit consultant and president at ThinkNP, an online marketing, business and educational resource for consultants, freelancers, and vendors to nonprofit organizations. He is the author of “The ThinkNP Guide to Nonprofit Consulting: A Practical Workbook for Your Success,” (available on Amazon).
Over his 30-year career, he’s held fundraising leadership positions at the Boy Scouts of America, Lebanon Valley College, the University of Cincinnati, Ursinus College and the University of the Arts.
He teaches fundraising, philanthropy, and marketing in graduate programs at Juniata College, Eastern University, the University of Pennsylvania and Thomas Edison State College, taking him to Philadelphia, Washington, Harrisburg in the US, as well as Senegal, Uganda, Cambodia and Italy. He holds a bachelor’s degree from Juniata College in Huntingdon, Pennsylvania and a master’s in Philanthropy and Development from St. Mary’s University of Minnesota.
He holds a bachelor’s degree from Juniata College in Huntingdon, Pennsylvania and a master’s in Philanthropy and Development from St. Mary’s University of Minnesota. See Matt’s videos, podcasts, and articles on how to build your business serving nonprofits at ThinkNP.com.